Research on Big Data Enabling Digital Transformation of Small and Medium-sized Enterprises Based on Internationalization Strategy

Abstract

In an era where globalization and digital transformation are inexorably intertwined, small and medium-sized enterprises (SMEs) find themselves at a pivotal crossroads. This study delves into the intricate relationship between internationalization strategies and the transformative power of big data, offering a nuanced exploration of how SMEs can harness these forces to navigate the complexities of the global market. Drawing from a rich tapestry of case studies, the research elucidates the multifaceted challenges and opportunities that arise when SMEs integrate big data into their internationalization efforts. The findings reveal a landscape where data-driven insights not only enhance operational efficiency but also foster a more agile and responsive business environment. However, the journey is fraught with obstacles, including data privacy concerns, technological barriers, and the need for cultural adaptability. The study underscores the imperative for policy interventions that support SMEs in their quest for digital maturity and global reach. As we stand on the precipice of a new digital dawn, the implications of this research are both profound and far-reaching, promising a future where SMEs can thrive in a borderless economy.