The Impact of Internet Big Data Application on the Financial Industry

Abstract

At present, China's Internet big data applications mainly include the following aspects: the first is to provide Internet companies with massive data, helping them conduct user analysis and marketing planning, etc.; the second is to provide financial institutions with customer information, financial product services, and risk assessment; the third is to provide data sharing, social governance, public service etc. In the era of Internet big data, with the development of cloud computing, mobile Internet and the Internet of Things, China's Internet big data application scope will further expand, and its impact on the financial industry will also become greater. This paper studies the impact of Internet big data applications on the financial industry, in order to provide assistance to relevant people. The results obtained through simulation experiments show that the institutional innovation score, market risk score and service quality score reached 91.8, 89.3 and 94.1 points respectively after six months of Internet big data application.